As the intermediary link between the artists and the art-loving people, we try to create an adequate and high-level image of both the Estonian modern and classical art. Our art policy is coordinated by the curator Eha Komissarov. The gallery presents art exhibitions, deals with the purchase and sale of art and organizes auctions. Vaal tries to be a filter on the diverse modern art landscape, giving an overview of the most brilliant works of Estonian art bringing to the people the new trends in modern art. Vaal's rooms often display the first exhibitions of talented young artists, many art students have defended their thesis works here. Vaal has been the first step on the creative path for Jaan Toomik, Marko Mäetamm, Kaido Ole and Ene-Liis Semper, among others. In twenty two years, the gallery has held close to 370 exhibitions. In addition to Estonian art, Vaal has also showcased the works of world-famous artists like Marc Chagall, Pablo Picasso, Jean Miró and Paul Delvaux.
In its sales activities, Vaal tries to meet the diverse expectations of the people, offering to the art lovers an opportunity to choose between works that are very different in terms of both style and time of creation. The more outstanding and rare works are presented by Vaal at the auction that takes place in every spring and autumn. The auctions have sold, for example, the works of Eduard Wiiralt, Konrad Mägi, Kristjan Raud, Nikolai Triik, Paul Burman and Villem Ormisson etc. In the autumn of 2004, the gallery also held a special project, an auction dedicated to the art of Estonian expatriates.In addition to the exhibition and sales activities, Vaal tries to enrich the Estonian art scene, helping with the development of young artists. Between 1999-2001 the gallery issued the annual prize Harpuun, mostly for young artists. Since 2003, Vaal arranges painting camps for art students in Lubjasaare, the home of Johann Köler.